Billy Beer was made in the United States by the Falls City Brewing Company and promoted by Billy Carter, brother of then-President Jimmy Carter. The beer was also produced by Cold Spring Brewing, West End Brewing, and Pearl Brewing Company. Introduced in 1977, the beer saw dismal sales figures while in production, but at least two billion cans were produced.
Billy Carter was selected as spokesman for the beer because his brother was president and it was widely known that he enjoyed drinking beer. However, it was also known that Carter's brand of choice was Pabst Blue Ribbon
